From 1946
A BRIEF HISTORY OF THE MONTEMAR HOTEL
After a trip to Alicante, someone advised our grandparents that before returning to Madrid, they should visit a small and peaceful fishing village, which had beautiful sandy beaches.
It was 1946, when they first arrived in Benidorm, travelling in a two-wheeled carriage from the train station to the harbour, in Benidorm and from then ,to the small Peacock island in a fishing boat.
On arrival, looking back at the shore, our grandfather had a brilliant idea, he would buy a small piece of land on San Pedro road, these were the Spanish post-war years, when the word ‘tourism’ did not mean anything.
Our grandfather was a reserved man with an aptitude for business.Years later, when asked what made him buy that piece of land opposite the beach, he said: “Well, travelling on that boat, I had a feeling that one day, that place would become something special”.
Two years later, that same site became “The Miramar Hotel”.
A further eighteen years later, in the midst of the touristic boom, the original white colonial style hotel would be demolished.
It was then when our grandfather and father had a new hotel built, which became “The Montemar Hotel”.
From 1946 and into the 21st century, three generations of our family have run the hotel, and continue to do so, in the same enterprising fashion and spirit as that of our grandfather’s.
